RSN Infotech  
is a result-oriented and the best Blog company in Chennai

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Digital marketing strategy in the Indian market

• Digital marketing has become a crucial part of any business strategy in today's world, and the Indian market is no exception. With the rise of internet usage and smartphone penetration, digital marketing has become an effective way for businesses to reach their target audience and increase brand awareness.
  
• To create a successful digital marketing strategy in the Indian market, it is important to understand the unique characteristics of the market. India is a diverse country with multiple languages and cultures, so it is important to tailor your marketing message to specific regions and demographics. Additionally, mobile usage is high in India, so optimizing your website and content for mobile devices is crucial.
•  Some effective digital marketing channels in India include social media platforms like Facebook, Instagram, and Twitter, as well as search engine optimization (SEO) and search engine marketing (SEM). It is also important to consider influencer marketing, as influencers have a significant impact on consumer behavior in India.
   In summary, a successful digital marketing strategy in the Indian market requires a tailored approach that considers the diverse cultures and languages in the country, as well as the high mobile usage. Utilizing social media, SEO, SEM, and influencer marketing can be effective channels to reach your target audience and increase brand awareness.
  

How to create content for affiliate marketing, content creation in digital marketing?

• Affiliate marketing is a type of digital marketing where you promote other people's products and earn a commission for every sale made through your unique affiliate link. Creating high-quality content is crucial for the success of your affiliate marketing efforts. Here are a few tips on how to create content for affiliate marketing:
  
• 1. Understand your audience: Before creating any content, it's essential to understand your target audience. Who are they? What are their pain points? What motivates them to make a purchase? Knowing these things will help you create content that resonates with your audience.
• 2. Choose the right product: The product you choose to promote should align with your audience's interests and needs. Make sure you have tried and tested the product yourself before promoting it to your audience. This will help you build trust with your audience and increase your chances of making a sale.
• 3. Create valuable content: The content you create should be informative, engaging, and valuable to your audience. It could be a blog post, a review, a tutorial, or a comparison of products. Make sure your content provides value to your audience and addresses their pain points.
• 4. Use visuals: Visuals are a powerful tool in content creation. Use high-quality images and videos to showcase the product you are promoting. Visuals can help your audience better understand the product and make them more likely to make a purchase.
• 5. Include a call-to-action: Your content should include a clear call-to-action that encourages your audience to take action. This could be to click on your affiliate link, sign up for a newsletter, or make a purchase.

what is a content marketing manager?

• A content marketing manager is a professional responsible for creating, managing, and implementing a company's content marketing strategy. This involves developing and publishing engaging and informative content, such as blog posts, videos, social media updates, and other materials that aim to attract and retain a target audience. The content marketing manager must also analyze data and metrics to determine the effectiveness of their content marketing efforts and adjust the strategy as needed.
  
  They often work closely with a team of writers, designers, and other creatives to ensure that the content is of high quality and aligns with the brand's values and goals. Overall, a content marketing manager plays a crucial role in driving traffic, generating leads, and building a loyal customer base for a company.
  

Affiliate email marketing for beginners

• 1. Affiliate email marketing can be a highly effective way to promote products or services and earn commissions on sales made through your referrals. It involves promoting a product or service to your email subscribers and earning a commission on any sales made through your unique referral link.
  
  2. To get started with affiliate email marketing, you will need to first choose an affiliate program that aligns with your niche or interests. Many companies offer affiliate programs, so it's important to do your research and choose a program that is reputable and relevant to your audience.
  
  3. Once you have chosen an affiliate program, you can begin building your email list by offering valuable content and incentives to encourage sign-ups. Once you have a list of subscribers, you can begin promoting products and services to them through email marketing campaigns.
  
  4. To effectively promote products through email marketing, it's important to craft compelling subject lines and content that will capture your subscribers' attention and persuade them to click through to your affiliate link. You should also be transparent about your affiliate relationship and only promote products that you truly believe in and would use yourself.
  
  5. Overall, affiliate email marketing can be a lucrative way to monetize your email list and promote products or services to your audience. With careful planning and execution, you can build a successful affiliate marketing strategy that generates commissions and benefits both you and your subscribers.



1. SEO SERVICES

• We provide custom-made search engine optimization for your industry and make you top in your particular niche&and drive more traffic that converts. As a leading SEO agency, we know how important the different aspects of SEO are. That is why,we take On-page SEO, Off-page SEO, and Technical SEO aspects into account and provide intensive care to your website to succeed in all the aspects of search engine optimization.
  
• Some of our remarkable services are:
  1. SEO Consultancy Services 2. Local SEO Services
  3. Global SEO Services
  4. Keyword Research Analysis
  5. Effective Link Building Services

1.SEO Consultancy 2.Local SEO services

• If you own a business or service that has a physical location and focuses on a particular region or area geographically, then Local SEO is your go-to solution.
  Imagine you own a restaurant in Mumbai City and want to create brand awareness and drive more people to your restaurant, which option do you think is more effective?
  Promoting your brand for everyone in Indian country or letting people in Mumbai know about your restaurant? You will know for sure that the latter option is more effective.
  
  One amazing ADVANTAGE of Local SEO is that people who do a local search are ready to take action.
  If a person searches for “restaurants near me”, it means they’re actively looking for a solution and they’re ready to take action. If that person is from Mumbai and your restaurant is the first one that comes up, the possibility of them coming to your restaurant soon is high.
  That is why Local SEO is important. And we’re here to offer you an incredible service to achieve the number one position in Google and drive more traffic.
  

Global SEO Services

• Being one of the leading SEO agencies that have clients from around the globe, we know what it takes to build and maintain a competitive edge globally. If you are a brand/ business that’s present in many places and countries, we are here to offer you the most efficient solution. Though we are physically present in India, our team has handled clients and businesses that are present in another country. Our SEO experts are always on the lookout for new trends, keywords, etc., in your niche and target countries. We pay close attention to your competitor’s strategy and always find a better way to beat that and rank higher.
  

Keywords Research Analysis

• Keywords are Everything in SEO. To make a website or any content of the site like a blog or page rank higher on search engines, the keyword is the first and foremost factor. Our SEO research team spends all their time working with keyword research tools. They always come up with an effective keyword for every web content we upload, that has good search volume and Cost Per Click. When you are a site with low domain authority and page authority, choosing lesser competitive keywords is the key to rank on top. Our team carefully tailors effective keywords for your niche and uses better competitive keywords to make you rank above your competitor in that subject matter.
  

Link Building Services

• Link Building is the factor that is equally important as Keyword Research in Search Engine Optimization.
  Building backlinks will increase your domain authority and page authority. The higher your domain authority is, the more recognized and approved you are by search engines.
  This will establish you as an authority in that niche and will help your website rank higher in Google and other search engines.
  We offer excellent Link Building services in Chennai by starting with conducting Link Audits on your website to know which type of backlinks will benefit you and what type of backlinks won’t.
  
• Based on this, we then optimize your website by providing incredible Content Marketing that will drive more backlinks to your website.
  Our exceptional SEO team strives passionately towards making you rank on the top of the Search Engine Result Page (SERP). Our unrivaled service enables us to cater to the needs of small and large businesses alike Content is the King when it comes to SEO.
  Our Content Marketing team provides you complete assistance in creating highly interactive content that drives in more traffic, increases your link building and makes you rank higher in front of your potential target audience.
  
  

Social Media Platforms We Focus On:

• Being one of the leading social media marketing companies in Chennai, India we focus on giving you the most possible reach across all the leading social media platforms of 2020. Do you know that over 2 million businesses today use Facebook advertising for promoting their products and services? That’s how powerful social media marketing is so businesses.
  
  We offer Social Media Optimization and Social Media Marketing(Organic & Paid) across all the leading platforms. The top six most used social platforms are our primary focus. But, if you want your presence on other social media platforms as well, we are always there to help you and make your work easy.
  
  
• To understand which social media platform does your potential customers spend their most time on and to know what they expect from you, you need to be where they are. That is why we take the top most used social media platforms into account and increase your presence in them. Running ads and creating engaging relatable content for your target audience in the most popular platforms is the key to be successful in social media marketing in 2020.
  



Our Services Include Platforms Such As:

• 1. Facebook 2. Twitter
  3. Instagram
  4. LinkedIn
  5. YouTube
  6. Pinterest
  We also offer social media marketing services across a few other platforms upon request. They are:
  7. Quora 8. TikTok, etc
  



Search Engine Marketing (SEM) | PPC Company In Chennai, India

• When you’re running a business online or maintaining an online profile across all different platforms, making your content reach many people can be difficult.
  Establishing your online presence and driving new traffic organically can be as challenging as running the business itself.
  Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.
  

  What Is PPC (Pay Per Click)?

• Pay Per Click – PPC is an online advertising model used to drive traffic to your website using paid promotions.
  PPC is a model in which the advertiser pays a certain amount of money to the ad publisher every time the ad is clicked by a user.
  Pay per click services is generally associated with search engines like Google Ads, Microsoft Advertising (Bing Ads), etc.
  In recent times, the PPC advertising model has been adopted by some of the leading social media platforms like Facebook, LinkedIn, Twitter, and Pinterest.

How Does Pay Per Click Ads Work?

• Advertisements in Search engines work in an Ad Auction based system.
  Advertisers who want to rank for a particular term in the SERP (Search Engine Results Page) aim to be seen by the potential audience.
  The terms that the advertisers and their competitors bid for are called keywords. Search Engine Keywords are terms that a normal user is likely to search for in search engines.
  Pay per click advertising works in a model where the advertiser pays every time someone clicks on the ad.
• 1. The advertiser decides on a budget to run the PPC campaign.
  2.The sponsored ads appear on the top of the SERP before the organic results (sometimes after the organic results too).
  3. When a user clicks on the ad, a small amount should be paid by the advertiser as the Cost Per Click (CPC) from your budget.



Advantages Of PPC Marketing

• PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience. Some of the main advantages of Pay Per Click advertising are



Search Ads

• 1. Search ads are the most common type of ads. You can see these ads most of the time you search for anything on the internet.
  2. Sponsored websites appear on the top and the bottom of the results page.
  3. Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and link.



Display Ads

• • Display ads are ads that you see anywhere within a website. These ads are displayed on Google partnered websites.
  • You can target your ads to people who are interested in your product and to people who have visited similar websites.
  • Display ads generally have attractive images and texts to capture the reader’s attention.



Social Ads

• 1. Pay per click advertising has now been adopted by leading social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Paid ads that appear across all social platforms come under social ads.
  2. Social ads are very effective because about 91% of social media users access them from their mobile phones.
  3. This is a huge advantage for advertisers.
  4. Because people who are searching for “restaurants near me” from mobile are more likely to take action immediately than people who are searching the same term from a laptop or desktop.



Remarketing Ads

• 1. Remarketing is a highly beneficial factor in PPC marketing.
  2. Remarketing is a PPC feature that lets us target people who have already been exposed to our product.
  3. This audience is a group of people who are interested in our product/ event/ service.
  4. By proper retargeting and remarketing this potential audience can be converted into customers.



Google Shopping

• 1. Google shopping ads are another type of paid ads that are very effective for product marketing.
  2. These ads are represented in a carousel format and they give an overview of similar products from different websites.
  3. Google shopping ads offer a digital platform to do window-shopping.
  4. It allows a user to browse through all the products, check customer reviews, compare and choose the best option.



Gmail Sponsored Promotions :

• 1. Gmail sponsored promotions are a great way to promote your business in a person’s inbox.
  2. These ads can be targeted at a potential crowd, and also be personalized.
  3. Gmail promotional emails appear on the top of the inbox on mobiles and desktop.
  4. Promotional ads have an “Ad” tag before the subject line.
  5. Personalized emails with proper formatting and an attractive subject line tend to get a higher click rate and open rate.
  6. This is a great way to drive new people to your website by giving them all the details in the email.



Instream Ads :

• 1. If you’re an internet user there’s no way you wouldn’t have come across an instream ad.
  2. Instream ads are predominantly used on Youtube.
  3. Instream ads include ads that play before a video, ads that play in the middle of a video, and all the other display ads inside the video screen.
  4. 64% of internet users use Youtube. This offers you a huge chance to get in front of your potential audience in a creative way.
  Ads that are relevant to your audience’s interest and attract them in a creative memorable way have a great chance of driving traffic and sales. Don’t feel overwhelmed. We are here to make this all super easy for you.Fix a budget for your ad campaign and trust us with it. Rankraze’s marketing team will use it in the most efficient way possible to drive more leads and conversions for your business within your budget.



Online Reputation Management Services:

• Online Reputation Management service is an integral part of Digital Promotion. Online reputation management is managing how your customers view you and your business in the digital space. Most people form an impression of a company or products by the Google search results. They also use social media to check out what other customers are saying. With the help of ORM services India, the positive responses get promoted and negative or irrelevant ones can get suppressed, which improves one’s image in general.



Software Tools We Use:

• 1. Talkwalker
  2. social mention
  3. review trackers
  4. Trackur
  5. Naymz
  6. Brandseye
  7. SocialMention
  8. Google Alerts.



Our ORM Services :

• Building a strong corporate brand requires an even stronger reputation. Protect, enhance and strengthen your brand with a customized corporate reputation solution.



Celebrity Reputation :

• We place relevant content on lifestyle blogs and news websites. Protect your privacy, boost positive content, refute rumors or increase visibility, we will work with your communication goals.



Personal Reputation :

• Don’t let other people define you, create a strong, durable online reputation that resists attacks, negatives, and misleading information.



Remove Bad Reviews :

• We will help you to remove the impact that negatively affects your business reputation. Our highly professional teams will much concerned about the growing facts



Content Marketing
What Is Content Marketing?

• If you have any idea about digital marketing, this definitely won’t be your first time hearing the term Content Marketing. Don’t worry if you’re still a bit confused about it. We’re here to help you. Content Marketing is a marketing strategy focused oncreating and distributing valuable, relevant, and consistent content to attract and refine your target audience. A decade back, marketing was so expensive and involved more physical work. Thanks to Digital Marketing. We can now market our products and services to our target audience just by the click of a fingertip.



Purpose Of Content Marketing

• The ultimate purpose of Content Marketing is to provide value to your audience.
  1. No matter what type of content you put out to your audience, make sure you provide immense value. Providing valuable content for free is a trick that most marketers and influencers use these days to gain traffic and customers.
  2. Having a perfect niche and target audience is essential to create valuable, relatable content.
  3. Creating relatable content for your audience establishes you as an authority in the subject and gains more potential customers.
  4. Being consistent is as important as creating valuable & relatable content.
  5. The often you post, the more present you are in front of your audience. Search Engines pay attend